On March 13th, Mary Kay filed suit against Retailmenot. In the complaint filed in the Northern District of Texas, Mary Kay is alleging the fraudulent use of Mary Kay trademarks on the part of Retailmenot. Mary Kay is seeking injunctive relief against Retailmenot from the use of its trademarks in the future, as well as monetary […]
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Things to Learn from the Success of Retailmenot
Anyone who doesn’t know what Retailmenot is in today’s world is clearly hiding under a rock. In just a few years, they have become the world’s largest coupon site. It’s mind-blowing to me that this site and the company that has been built around it has only been around since 2006. I have an unbelievable […]
8 Key Considerations for a New Affiliate program
This scene from Jerry Maguire is the key to a successful affiliate program. It’s all about helping me helping you. That’s what affiliates are saying to you: help me help you. It’s your response to that question that will make your program a success or a failure. Last night, I started jotting down a little list […]
Challenges of Mobile in the Affiliate industry
I remember going to conferences back in 2006, 2007, 2008. Every year, you heard the same message: MOBILE IS COMING! And, then, another year would pass. (sigh) No dice. Here we are in 2014. Mobile is indeed everywhere. People seek out ubiquitous and multi-device access on the web. Mobile device interaction is a factor across a […]
Toolbars: The greatest threat to the affiliate marketing industry
In the last 5 years, I have observed a proliferation of toolbars within the affiliate industry. While some do not understand what they do or why they are harmful, I believe that toolbars are the absolute greatest threat to the future of the industry. Let’s start with… What are they? Toolbars come in many forms. […]
About Phil Ayres
Phil Ayres is the Chief Marketing Officer of Nobilis Health in Dallas, TX. Prior to Nobilis Health, I was the Director of Marketing for Travelocity.com in Dallas, TX. And, before that, I was the Director of Digital Marketing at Hotels.com - also in Dallas.