Today, I was trying to uncover what CMS a particular site is using. I Google around came up with this Chrome/Firefox extension: Wappalyzer (https://wappalyzer.com/). Very effective tool and very simple to use. You just click on this extension (below) and the box drops down with all of the software and frameworks that the site is […]
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Bye, bye captcha
I was very happy to see Google rolling out this “no-captcha” API that allows webmasters to no longer have to show that ugly and conversion-killing captcha script to authenticate human users vs. bots. CAPTCHA has been my pet peeve for years. Although I have not run across statistics on it, I believe that CAPTCHA has […]
Do as they do – not as they say
Years ago when I was getting started in this industry, I was enamored with the Internet marketing gurus. You know who I am talking about. These are the guys that have the huge lists and they email affiliate offers to those lists. I bought some of those courses in my early days of learning search […]
About Phil Ayres
Phil Ayres is the Chief Marketing Officer of Nobilis Health in Dallas, TX. Prior to Nobilis Health, I was the Director of Marketing for Travelocity.com in Dallas, TX. And, before that, I was the Director of Digital Marketing at Hotels.com - also in Dallas.