Phil’s Favorite SEO Tools

Backlink Tracking

Ahrefs (https://www.ahrefs.com)

Keyword and Competitive Intelligence

Majestic SEO (http://www.majesticseo.com)

SEMRush (http://www.semrush.com)

On-page Intelligence

Onpage.org (http://www.onpage.org)

Crawling

Deep Crawl (https://www.deepcrawl.com):

Screaming Frog (http://www.screamingfrog.com)

Assorted and valuable SEO tools

Jim Boykin Tools (http://freetools.webmasterworld.com/)

Spyonweb (http://www.spyonweb.com)

Page Speed checkers

Web Page Test (Desktop):  (http://www.webpagetest.org/)

Google PageSpeed Insights (Mobile):  (https://developers.google.com/speed/pagespeed/insights/)

URI Valet (Desktop and Mobile) (https://urivalet.com)

Think with Google page friendliness checker:  (https://testmysite.thinkwithgoogle.com)

Schema

Google Structured Data Testing Tool: (https://developers.google.com/structured-data/testing-tool)