Content is king. And, it is. But, how do you get it to make money? That’s the million dollar question.
Rolling out a new site today is tough! If you rolled out a site in the early 2000’s, you could comment spam, pay for links, spam with press releases, load up your meta keywords tags, spam blog networks. Literally, the opportunities for growing your traffic were limitless.
But, today, Google goes after every single opportunity you can think of to acquire organic backlinks. If you have any kind of brand, you are at risk for virtually any kind of backlink acquisition effort. You ask for links, send out some emails and you could be outed – and banned! So, what to do?
Go get some great content and people will link to you. Surely, that’s the answer!?! But, is that realistic? You can put your stuff out there on social media. Sure, you can do that. That’s going to be great for building social signals. But, you still need links. Contrary what many would lead you to believe, you STILL need links. And, getting people to link to you in a legit fashion is H-A-R-D. And, it’s getting harder. I think it’s super-hard to get someone to link to you because they love your content – unless you have a great name or brand.
So, what IS the answer for building out new sites and attracting legit organic links?
I wish I knew. Because, all methods I can think of are really not that scalable.
In today’s SEO world, we are in the age of the have’s and the have not’s. And, it’s really hard for the have not’s to ever reverse their course.