Digital marketing can be a nebulous career path. It has not always been so. When I got started in digital marketing in Chicago, I was hired as one of two “digital marketing guys.” This was 2006. Companies had no idea how to optimize or make money in paid search. I learned through the school of […]
Predicting the value of keywords in SEO
Source: How to Predict the Conversion Value of Keywords for SEO – YouMoz – Moz This is a great mathematical breakout of how to arrive at the monetary value of a keyword set in Google.
September: A Busy Month for Google
Google rolled out some interesting updates impacting small business in the 3-pack in September. Many small businesses started seeing a shift around September 1. This updated was dubbed the “Possum” update. (Gotta’ love the creativity for the name selection! 🙂 ) In this update, both organic and local pack URLs moved significantly. Possum represents a […]
Penguin is now a part of the Google algorithm
Today’s news is not really earth shattering. Penguin has been around since 2012. today, it was announced that Penguin would be built into the core algorithm. Source: Official Google Webmaster Central Blog: Penguin is now part of our core algorithm If anything, this is good. It allows you to quickly get information on whether your tactics […]
Interstitials on mobile web
Source: Official Google Webmaster Central Blog: Helping users easily access content on mobile Interesting article outlining Google’s position on interstitial ads on mobile web. As sites continue to try to force visitors into app usage, it’s clear that the use of banners, overlays and interstitials are on the rise in mobile web. As Google outlines […]
Tools for determining the speed of your Site
Good article analyzing some of the tools for assessing the speed of a WordPress (or any) site. How long does it take for your WordPress website to load? Two seconds? Three seconds? Heaven forbid, more than four seconds? If you don’t know, there’s a good chance that a slow-loading website is costing you pageviews […]
Phil’s Favorite Tools for Enterprise SEO’s
This is going to be an ongoing list that I am going to be updating and maintaining. Chrome Extensions Omnibug Ghostery
Finding the John Johnston Cemetery
In March, my Mom and I embarked upon a hunt for the John Johnston family cemetery. http://philayres.com/johnston-family-bell-witch-legacy/. John Johnston is my 4th great grandfather. For many years, I have heard rumors about where John Johnston is buried. In March, 2016, while I was in town in Nashville, we set out on our mission. The Johnston […]
Future Crimes: A Must Read in Today’s World
I am currently reading “Future Crimes” by Mark Goldman. Fascinating book. Early in the book, the author points out that if you read it, there is no going back. I believe it. It’s true. Sure, over time, we have all heard about the myriad of cyber attacks, exposing credit card and highly personal information. But, this […]
Henry Porter (1824- )
From Goodspeeds History of Robertson County:
About Phil Ayres
Phil Ayres is the Chief Marketing Officer of Nobilis Health in Dallas, TX. Prior to Nobilis Health, I was the Director of Marketing for Travelocity.com in Dallas, TX. And, before that, I was the Director of Digital Marketing at Hotels.com - also in Dallas.