The archive
Marketing, leadership, and life beyond work.
Digital marketing can be a nebulous career path. It has not always been so. When I got started in digital marketing in Chicago, I was hired as one of two “digital marketing guys.” This was 2006. Companies had no idea how to optimize or make money in paid search. I learned through the school of […]
Source: How to Predict the Conversion Value of Keywords for SEO – YouMoz – Moz This is a great mathematical breakout of how to arrive at the monetary value of a keyword set in Google.
Google rolled out some interesting updates impacting small business in the 3-pack in September. Many small businesses started seeing a shift around September 1. This updated was dubbed the “Possum” update. (Gotta’ love the creativity for the name selection! 🙂 ) In this update, both organic and local pack URLs moved significantly. Possum represents a […]
Today’s news is not really earth shattering. Penguin has been around since 2012. today, it was announced that Penguin would be built into the core algorithm. Source: Official Google Webmaster Central Blog: Penguin is now part of our core algorithm If anything, this is good. It allows you to quickly get information on whether your tactics […]
Source: Official Google Webmaster Central Blog: Helping users easily access content on mobile Interesting article outlining Google’s position on interstitial ads on mobile web. As sites continue to try to force visitors into app usage, it’s clear that the use of banners, overlays and interstitials are on the rise in mobile web. As Google outlines […]
Good article analyzing some of the tools for assessing the speed of a WordPress (or any) site. How long does it take for your WordPress website to load? Two seconds? Three seconds? Heaven forbid, more than four seconds? If you don’t know, there’s a good chance that a slow-loading website is costing you pageviews […]
This is going to be an ongoing list that I am going to be updating and maintaining. Chrome Extensions Omnibug Ghostery
In March, my Mom and I embarked upon a hunt for the John Johnston family cemetery. https://philayres.com/johnston-family-bell-witch-legacy/. John Johnston is my 4th great grandfather. For many years, I have heard rumors about where John Johnston is buried. In March, 2016, while I was in town in Nashville, we set out on our mission. The Johnston […]
I am currently reading “Future Crimes” by Mark Goldman. Fascinating book. Early in the book, the author points out that if you read it, there is no going back. I believe it. It’s true. Sure, over time, we have all heard about the myriad of cyber attacks, exposing credit card and highly personal information. But, this […]
From Goodspeeds History of Robertson County:
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