Source: How to Predict the Conversion Value of Keywords for SEO – YouMoz – Moz This is a great mathematical breakout of how to arrive at the monetary value of a keyword set in Google.
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September: A Busy Month for Google
Google rolled out some interesting updates impacting small business in the 3-pack in September. Many small businesses started seeing a shift around September 1. This updated was dubbed the “Possum” update. (Gotta’ love the creativity for the name selection! 🙂 ) In this update, both organic and local pack URLs moved significantly. Possum represents a […]
Penguin is now a part of the Google algorithm
Today’s news is not really earth shattering. Penguin has been around since 2012. today, it was announced that Penguin would be built into the core algorithm. Source: Official Google Webmaster Central Blog: Penguin is now part of our core algorithm If anything, this is good. It allows you to quickly get information on whether your tactics […]
Interstitials on mobile web
Source: Official Google Webmaster Central Blog: Helping users easily access content on mobile Interesting article outlining Google’s position on interstitial ads on mobile web. As sites continue to try to force visitors into app usage, it’s clear that the use of banners, overlays and interstitials are on the rise in mobile web. As Google outlines […]
Tools for determining the speed of your Site
Good article analyzing some of the tools for assessing the speed of a WordPress (or any) site. How long does it take for your WordPress website to load? Two seconds? Three seconds? Heaven forbid, more than four seconds? If you don’t know, there’s a good chance that a slow-loading website is costing you pageviews […]
Phil’s Favorite Tools for Enterprise SEO’s
This is going to be an ongoing list that I am going to be updating and maintaining. Chrome Extensions Omnibug Ghostery
Google Breadcrumbs Update for Mobile
Another week brings another noteworthy update launched by Google around mobile search listings. This update introduces breadcrumbs and site names into Google’s mobile results. For Google, this is a continued part of improving the usability of their mobile search results. For brands, it means a couple of new areas to potentially make updates to ensure […]
How to Look at Mobile Results and Sites from Desktop
As we continue to develop for Mobile as a priority (“Mobile First”), it helps to be constantly aware of what your mobile visitors are looking at when they find you in search results or what they are looking at when they see your site. But, you don’t have to whip out your iPhone or Android […]
Phil’s Favorite SEO Tools
Backlink Tracking Ahrefs (https://www.ahrefs.com) Keyword and Competitive Intelligence Majestic SEO (http://www.majesticseo.com) SEMRush (http://www.semrush.com) On-page Intelligence Onpage.org (http://www.onpage.org) Crawling Deep Crawl (https://www.deepcrawl.com): Screaming Frog (http://www.screamingfrog.com) Assorted and valuable SEO tools Jim Boykin Tools (http://freetools.webmasterworld.com/) Spyonweb (http://www.spyonweb.com) Page Speed checkers Web Page Test (Desktop): (http://www.webpagetest.org/) Google PageSpeed Insights (Mobile): (https://developers.google.com/speed/pagespeed/insights/) URI Valet (Desktop and Mobile) (https://urivalet.com) Think […]
Reverse Image Search Engine
I came across this site today. Super helpful for webmasters and SEOs. If you see an image and you need to know where else on the site (or somewhere else) that image is, you just need to upload the image here. Source: TinEye Reverse Image Search
About Phil Ayres
Phil Ayres is the Chief Marketing Officer of Nobilis Health in Dallas, TX. Prior to Nobilis Health, I was the Director of Marketing for Travelocity.com in Dallas, TX. And, before that, I was the Director of Digital Marketing at Hotels.com - also in Dallas.