Backlink Tracking
Ahrefs (https://www.ahrefs.com)
Keyword and Competitive Intelligence
Majestic SEO (http://www.majesticseo.com)
SEMRush (http://www.semrush.com)
On-page Intelligence
Onpage.org (http://www.onpage.org)
Crawling
Deep Crawl (https://www.deepcrawl.com):
Screaming Frog (http://www.screamingfrog.com)
Assorted and valuable SEO tools
Jim Boykin Tools (http://freetools.webmasterworld.com/)
Spyonweb (http://www.spyonweb.com)
Page Speed checkers
Web Page Test (Desktop): (http://www.webpagetest.org/)
Google PageSpeed Insights (Mobile): (https://developers.google.com/speed/pagespeed/insights/)
URI Valet (Desktop and Mobile) (https://urivalet.com)
Think with Google page friendliness checker: (https://testmysite.thinkwithgoogle.com)
Schema
Google Structured Data Testing Tool: (https://developers.google.com/structured-data/testing-tool)
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