The archive
Marketing, leadership, and life beyond work.
This ShoeMoney Question was sent in by Mark from Gainesville, Florida. Because Mark’s question was chosen he will receive a ShoeMoney Shirt and a signed copy of my best selling book “Nothing’s Changed but my Change – The ShoeMoney Story”. To submit your question just email [email protected] and if yours is chosen we will ship you… […]
Posted by MichaelC This is a story about Panda, customer service, and differentiating your store from others selling the same products. Many e-commerce websites get the descriptions, specifications, and imagery for products they sell from feeds or databases provided by the manufacturers. The manufacturers might like this, as they control how their product is described […]
Posted by randfish When it comes to building an SEO strategy, many marketers (especially those who don’t spend a significant amount of time with SEO) start off by asking a few key questions. That’s a good start, but only if you’re asking the right questions. In today’s Whiteboard Friday, Rand puts the usual suspects on […]
I came across a great new app for kids today. Vine has released Vine for kids. Kids can scroll through an endless array of age-appropriate videos. It is a great little app for those times when you need to kill time and you have a toddler.
Boy, did I love Nintendo! I remember when I got mine. And, when I got new games, I would play and play them until I beat them – sometimes, in a couple of days. I remember going to Phar-Mor in Rivergate to rent games for $1.50/game. Frequently, I would play them for 2-3 days, beat […]
Today, I was trying to uncover what CMS a particular site is using. I Google around came up with this Chrome/Firefox extension: Wappalyzer (https://wappalyzer.com/). Very effective tool and very simple to use. You just click on this extension (below) and the box drops down with all of the software and frameworks that the site is […]
Recently, I have been going through the refinancing process. Much like selecting a mortgage, it’s not exactly a fun process. But, based on experience, here are a few tips to help you navigate through the weeds of this complicated process. Be careful about Lending Tree. I actually used them to make contact with mortgage companies, […]
When you are a kid who loves baseball, the players that autograph your glove are very important! These are the players who left their mark on your most sacred piece of property. This was my glove from the time I was 8 thru 11 (I think). I accumulated these autographs through many trips to Sounds […]
Anyone who doesn’t know what Retailmenot is in today’s world is clearly hiding under a rock. In just a few years, they have become the world’s largest coupon site. It’s mind-blowing to me that this site and the company that has been built around it has only been around since 2006. I have an unbelievable […]
The other day, I came across this article on SEOMOZ. In this article, the author concludes that: Over the last decade, in case after case of marketers optimizing for the causal elements of Google’s algorithm, this pattern of short-term gain leading to long-term loss continually occurs. That’s why, today, I suggest marketers think about what […]
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