This article appeared on Search Engine Land back in July. Although it isn’t completely scientific, it does seem to suggest that organic clicks are now flowing into the DTI/Navigational channel for sites that rely on Google for organic traffic. This is a huge problem for most companies that want to understand the value of their SEO […]
About Phil Ayres
Author Archive | Phil Ayres
3 Mistakes that Might Keep Google from Crawling Your Site
Despite all of their efforts to have a great site with content, many site owners don’t realize that they may have problems that are keeping their site from getting crawled. Google can overlook many things but not this BIG THREE: 1. Robots.txt issues Every site should have a robots.txt file. It’s a very powerful file. […]
Local SEO optimization – Importance of Citations
With universal search being on the rise, it’s clear that Google has an agenda. And, that agenda involves monetizing more of the search results pages. For example, look at any travel term with commercial intent. But, in the arena of local search, Google hasn’t quite found a way to monetize that area while providing a […]
2014 Elections and the GOP landslide – a rationale
Bottom line, people vote their pocket book. As I watched the returns come in the other night, I contemplated the factors that caused this to happen. Depending on what camp you are in, you might look at different statistics to justify your position. You can look at statistics like inflation, GDP and unemployment. Those stats […]
Great Keyword Research Tools for SEO
Keyword research has evolved quite a bit over the years. Some tools have come and gone and some have been around for a long time. These are some of the best: SEM Rush This is one of the long-time great performers. The data is first rate. Basically, they are scraping Google – it would seem. […]
Henry Ayres: From NC to the War to Robertson County
My 4th Great Grandfather, Henry Ayres, was born in Lunenburg, Virginia (Bedford County) in 1748. Henry was a 6th generation American. The first Ayres came to the U.S. in 1620 from England. Henry married Susanna Elder in 1781 in Surrey, NC. I find it interesting that they married by the publishing of Bonds – as was the custom […]
Origin of the Ayres Name
This account of the origin of the Ayres name comes from the Descriptive Catalogue of the Original Charters, Royal Grants, and Donations. It is available here: The Eyres came into England with William the Norman (William the Conqueror), and their possessions at Battle arose questionless from gift. The first of the family was named Truelove, […]
Google Authorship is not dead
To me, Google Authorship was a bait and switch. Bloggers, webmasters and site owners were encouraged to sync up their Google+ profile to their website. And, of course, you would do it, right? You get your picture in the Google SERPs. No brainer, right? Well, it was a good deal for a while. Like many […]
The Johnston Family (my ancestors) and the Bell Witch of Robertson County, TN
If you are not from Tennessee, you may not know the story of the Bell Witch. And, if you do not, the tale is worthy of a read. My 4th great grandfather, James Johnston (1759-1851) and my 4th great grandmother, Rebecca Porter (1759-1802) , were central characters in this Tennessee legend. If you are interested in reading more about […]
About Phil Ayres
Phil Ayres is the Chief Marketing Officer of Nobilis Health in Dallas, TX. Prior to Nobilis Health, I was the Director of Marketing for Travelocity.com in Dallas, TX. And, before that, I was the Director of Digital Marketing at Hotels.com - also in Dallas.