This is a great little video for all the Moneyball enthusiasts. MoneyBall has been one of my favorite books for many years. This book tells the story of Billy Bean and the ascension of the Oakland A’s in the ’90s. Little did I know that there was a football equivalent to this story that took […]
About Phil Ayres
Author Archive | Phil Ayres
The Sayings of Art Briles … “Brileisms”
Like Baylor or not, you gotta’ love Art Briles. Enjoy the “Brile-isms” for the 2014 season.
Facebook dropping Bing as it’s search partner
Until recently, Facebook has been providing Bing as an option for those who wanted to search on Facebook. However, recently, that has changed. This appears to be a great first move for Facebook toward integrating social graph content, images, and Facebook loaded video into “more social” search results. It’s a logical move for a site […]
Facebook adding a “Dislike” button?
Facebook founder Mark Zuckerberg recently announced that Facebook was looking at providing users with a “Dislike” button. I have always thought this would be a good idea. Many times, I think that Facebook users come across a political discussion. They want to express their malcontent but they don’t want to leave an over the top […]
Does Your Small Business Need a Mobile App? Probably Not.
If you have a small business, no doubt, you get a call about once a week from a company trying to build a mobile application for you. And, you probably find yourself wondering whether you actually need one or not. As of June, 2014, there are over 1.2 million apps in the iOS App Store. There are […]
Dallas Cowboys Cheerleading Competition
This is a little video from the Cowboys Cheerleading competition on Sunday.
Bye, bye captcha
I was very happy to see Google rolling out this “no-captcha” API that allows webmasters to no longer have to show that ugly and conversion-killing captcha script to authenticate human users vs. bots. CAPTCHA has been my pet peeve for years. Although I have not run across statistics on it, I believe that CAPTCHA has […]
Importance of schema in SEO
Schema markup has become a huge topic in SEO the last few years. When I hear folks talk about it, so frequently, it is discussed as a rankings “tactic”. In reality, the purpose of schema is much greater than some short-term rankings ploy. Bottom line, schema helps search engines process your site. Essentially, schema is […]
8 Key Considerations for a New Affiliate program
This scene from Jerry Maguire is the key to a successful affiliate program. It’s all about helping me helping you. That’s what affiliates are saying to you: help me help you. It’s your response to that question that will make your program a success or a failure. Last night, I started jotting down a little list […]
My 3 Favorite SEO Backlink checkers
There are only a few really reliable SEO backlink checkers these days. Over the years, there have been many that have come and gone. But, these have survived and proven themselves to be the best of the best. When it comes to backlink checking, I think it is worth having all 3 of these in order […]
About Phil Ayres
Phil Ayres is the Chief Marketing Officer of Nobilis Health in Dallas, TX. Prior to Nobilis Health, I was the Director of Marketing for Travelocity.com in Dallas, TX. And, before that, I was the Director of Digital Marketing at Hotels.com - also in Dallas.