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About Phil Ayres
Author Archive | Phil Ayres
Leveraging Panda to Get Out of Product Feed Jail
Posted by MichaelC This is a story about Panda, customer service, and differentiating your store from others selling the same products. Many e-commerce websites get the descriptions, specifications, and imagery for products they sell from feeds or databases provided by the manufacturers. The manufacturers might like this, as they control how their product is described […]
A Universal SEO Strategy Audit in 5 Steps – Whiteboard Friday
Posted by randfish When it comes to building an SEO strategy, many marketers (especially those who don’t spend a significant amount of time with SEO) start off by asking a few key questions. That’s a good start, but only if you’re asking the right questions. In today’s Whiteboard Friday, Rand puts the usual suspects on […]
Great New App for Little Kids
I came across a great new app for kids today. Vine has released Vine for kids. Kids can scroll through an endless array of age-appropriate videos. It is a great little app for those times when you need to kill time and you have a toddler.
Lessons I Learned From Nintendo Games
Boy, did I love Nintendo! I remember when I got mine. And, when I got new games, I would play and play them until I beat them – sometimes, in a couple of days. I remember going to Phar-Mor in Rivergate to rent games for $1.50/game. Frequently, I would play them for 2-3 days, beat […]
Uncover the tech behind any site with Wappalyzer
Today, I was trying to uncover what CMS a particular site is using. I Google around came up with this Chrome/Firefox extension: Wappalyzer (https://wappalyzer.com/). Very effective tool and very simple to use. You just click on this extension (below) and the box drops down with all of the software and frameworks that the site is […]
8 Tips to Stress-free Refinancing of your House
Recently, I have been going through the refinancing process. Much like selecting a mortgage, it’s not exactly a fun process. But, based on experience, here are a few tips to help you navigate through the weeds of this complicated process. Be careful about Lending Tree. I actually used them to make contact with mortgage companies, […]
Who is On My Baseball Glove?
When you are a kid who loves baseball, the players that autograph your glove are very important! These are the players who left their mark on your most sacred piece of property. This was my glove from the time I was 8 thru 11 (I think). I accumulated these autographs through many trips to Sounds […]
Things to Learn from the Success of Retailmenot
Anyone who doesn’t know what Retailmenot is in today’s world is clearly hiding under a rock. In just a few years, they have become the world’s largest coupon site. It’s mind-blowing to me that this site and the company that has been built around it has only been around since 2006. I have an unbelievable […]
Correlation, Causation and Other Fringe SEO Topics
The other day, I came across this article on SEOMOZ. In this article, the author concludes that: Over the last decade, in case after case of marketers optimizing for the causal elements of Google’s algorithm, this pattern of short-term gain leading to long-term loss continually occurs. That’s why, today, I suggest marketers think about what […]
About Phil Ayres
Phil Ayres is the Chief Marketing Officer of Nobilis Health in Dallas, TX. Prior to Nobilis Health, I was the Director of Marketing for Travelocity.com in Dallas, TX. And, before that, I was the Director of Digital Marketing at Hotels.com - also in Dallas.